End-to-end onboarding redesign
2024 — presentReworked activation flows with clearer steps and better defaults—improving conversion and reducing early churn signals.
Chief Product Officer
CPO Name
Owns discovery-to-delivery loops—turning user needs into shipped features with crisp narratives and measurable outcomes.
As CPO, the focus is aligning user problems, business goals, and engineering capacity into a roadmap that the whole team can execute. The work balances research, experimentation, and high-craft delivery to build products people return to.
This includes defining product strategy, running discovery, shaping go-to-market messaging, and partnering closely with design and engineering to keep scope intentional and releases frequent.
Focus areas
- Discovery systems: interviews, prototypes, and feedback loops
- Roadmapping and prioritization tied to measurable outcomes
- UX + narrative: product clarity that reduces friction and support load
Portfolio
Selected experience
Representative milestones and programs—tailored to what we ship with partners and clients.
Analytics & experimentation foundation
2023 — 2024Introduced event conventions, dashboards, and experiment templates so iteration cycles stayed fast and comparable.
Product positioning refresh
2022 — 2023Clarified audience, value proposition, and core use-cases—tightening messaging across site, decks, and sales collateral.